Victoria’s Secret tries to attract teen audience

A former fashion model is outraged with Victoria Secrets for its
recent effort to appeal to a younger clientele.

Nicole
Clark, director of “Cover Girl Culture,” tells OneNewsNow the
lingerie maker should be ashamed for choosing teen star Justin
Bieber as a featured performer in its annual Victoria’s Secret
Fashion Show.

Nielsen reports the 2012 Victoria’s Secret Fashion Show that
aired on CBS was the top-rated program of the night.

Clark, who has teamed with the Parents
Television Council’s “4 Every Girl” campaign to call out
Victoria’s Secret, says it is disturbing to see Victoria’s Secret
target an increasingly younger demographic.

Clark

“If they are going for a young audience, if they were going to
take it to an extreme level — which I think they’ve already done
with Justin Bieber — what’s next?” she asks. “What are they going
to do next? Are they going to ask Raffi to sing to get four year
olds to tune into the show? That’s just how sick the thinking
is.”

Clark said it is bad enough that a lingerie brand is trying to
appeal to teenagers, but the real problem lies in the message the
media pushes that sexuality is all girls have to offer.

“We really do have to take an active role in educating our
children about what makes someone valuable,” she adds.

“But most media, because there is plenty of media out there that
is beneficial and is being responsible, but there is a lot of media
– Victoria’s Secret and obviously people who are at CBS — that
are making these choices without considering the cost to our
children and our youth, because ‘sex sells’ doesn’t get to be
the motto when children are involved.”

The television special attracted 9.3 million viewers and gained
a 3.5 rating in the coveted 18-49 demographic, down 24 percent from
the previous year.

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