The Lingerie Journal Partners with LingerieFW as Official US Media Partner
January 6, 2013 by admin
Filed under Latest Lingerie News
The Lingerie Journal announced today its partnership with LingerieFW™, as the show’s Official U.S. Media Partner.
LingerieFW is the first fashion week dedicated exclusively to the intimate apparel industry.
The go-to resource for intimates industry insiders, The Lingerie Journal is the number one online lingerie trade publication targeting the U.S. intimate apparel market.
The Lingerie Journal will be on-site at LingerieFW™ daily, running dedicated event editorial including videos, photo galleries and exclusive interviews, as well as maximizing coverage through TLJ social media channels. LingerieFW™’s inaugural season will make its debut coinciding with the intimate apparel tradeshows this February, showcasing FW13 collections Friday the 22nd Saturday the 23rd at the Metropolitan Pavilion in New York City.
Says TLJ Founder Publisher Luis Paredes:
“We seek to align ourselves with individuals, brands and companies striving to shape the intimate apparel industry in a positive way, and are thrilled to partner with LingerieFW™ as a vehicle to achieve this goal. What [LingerieFW™ Founder] Lauren Rich is creating with LingerieFW™ is a platform to help elevate our industry to the worldwide stage. We are honored to be part of what we feel is one of the most important developments to hit the lingerie world, and are strong believers in what LingerieFW™ is all about.”
Acting as a complementary platform to the buyer focused tradeshows, LingerieFW™ offers intimate apparel brands for the first time a press driven stage to showcase new collections – reaching not only the industry, but media–savvy consumers worldwide as well. LingerieFW™ offers brands a sleek, sophisticated exciting platform specifically designed to create buzz and draw the attention of the powerful press. Says LingerieFW™ Founder Director Lauren Rich:
“We are honored to be partnered with The Lingerie Journal on this exciting endeavor. Our goal at LingerieFW™ is to offer the intimate apparel industry media exposure from both trade consumer press in a way that has collectively not been offered before. We can’t imagine a more perfect fit for coverage from the front lines of LingerieFW™ than the number one trade resource exclusively dedicated to the U.S. intimates market, The Lingerie Journal.”
LingerieFW™’s debut season will stage shows over a span of two days, offering brands two canvases to choose from at the Metropolitan Pavilion in New York City. The Gallery, also playing host to the Press and Sponsor Lounge, offers brands 3,000+ square feet of sleek, white washed presentation space on a high gloss epoxy resin floor. The sophisticated Metropolitan Suite offers up to 8,000 square feet of runway possibilities, featuring chocolate stained oak floors, airy 15’ high ceilings and north south light exposure.
LingerieFW™ is open to both emerging established brands worldwide within the following categories: lingerie, loungewear, sleepwear, shapewear, hosiery, lingerie solutions, lingerie accessories and men’s underwear. Interested brands may request an application and further information on LingerieFW™ by contacting info(at)lingeriefw(dot)com.
Press Contact: Danielle Gagliardi, danielle(at)rich-pr(dot)com
About The Lingerie Journal
The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis with lingerie news and lingerie trends. Follow and interact with the Lingerie Journal on Twitter to learn more @lingeriejournal.
