Tuesday, November 5, 2024

Old Christmas trees given new life as sexy lingerie

December 29, 2014 by  
Filed under Latest Lingerie News

The company claims that the fabric, which is produced by dissolving pine
trimmings in an enzyme bath, helps naturally regulate temperature and is
naturally anti-bacterial, making it more hygienic than cotton or other
synthetic materials.

There are other wood-based fabrics currently on the market, such as
bamboo-based alternatives, but Do You Green is the first company
commercialising pine fabric in this way.

Ms Young told Fast
Company
that despite using chemicals as part of the manufacturing
process, the fabric is environmentally friendly.

It uses significantly less water than typical cotton cloth, she claimed. The
lingerie is also coloured using non-toxic dyes.

“You can’t transform a tree into fabric without using something,”
she said. “But the process is natural because of using a lot of
enzymes. We don’t have dangerous chemicals in the fabric which can go into
the skin and into the body.”

The fabric is certified with the OEKO-TEX label for quality assurance, and has
caught the attention of eco-fashionistas because it uses a renewable raw
material that might otherwise go to waste.

Do You Green currently buys the trees from the construction industry but hopes
to start using the trees dumped by households across the globe.

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