La Femme introduces Milavista lingerie in US market

Arkady Kaganovich, President of La Femme Intimates, announces the introduction of the Milavitsa brand of French inspired lingerie and bras to the United States market.

The history of Milavitsa dates back to the beginning of the 20th century. The founders are French entrepreneurs, the brothers Tourne; in 1908 in Minsk they opened a private factory and now MilaVitsa is the largest lingerie-sewing factory in Europe. The company manufactures over 17 million lingerie pieces per year, and employs over 1,800 employees.

Now the Milavitsa family of lingerie products will be available in the United States to all consumers who want French and European inspired and designed products that are truly glamorous and fashionable.

There are 2 collections, the Fashion and the Classic collection both at moderate pricing. The Fashion collection will provide the consumer with the best of European designer looks, fabrics and colors. The Classic collection provides fit, comfort, support and is sized to 52 EEE while still being fashionable.

There is no longer a need for the consumer to pay high retail prices for their bras and lingerie in the current economy.

European-inspired bras and lingerie by Milavitsa will satisfy every consumer’s needs who truly want fashion at moderate prices.

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