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Hot Topic Launching ‘Blackheart’ Lingerie Line For The Romantic Mall-Goth In …

November 2, 2012 by  
Filed under Latest Lingerie News

Quiz: Which of the following products can you buy at your local mall’s Hot Topic?

  1. A sparkly turquoise #YOLO wallet.
  2. Suspenders decorated with mustaches.
  3. Dubstep t-shirts.
  4. Sexy lingerie to impress your sweetie.
  5. All of the above.

Soon it’ll be #5, as Women’s Wear Daily reports that the suburban mall-Goth outpost is launching its own line of lacy Blackheart bras and panties to seduce your favorite Juggalo.

With the “Love You to Death” tagline, Blackheart’s edgy unmentionables, which already have a website, are aimed at 18-30 year olds who want an alternative to boring homeroom-style white Jockeys. Though the chain itself reported third quarter earnings this year, Hot Topic will sell the subversive lingerie in separate Blackheart stores starting Nov. 15 in select locations in California and Texas. And it’s affordable, too: bras will be priced from $29.50 to $44.50, panties $8.50 to $14.50, apparel $19.50 to $78 and accessories $5 to $29.50.

Soooo… what does Hot Topic’s lingerie look like? The retailer already offers cartoonish-type underwear, but Blackheart is more like Victoria’s Secret Pink went for a smoke under the bleachers. So far we’re seeing skull-print briefs, pink lacy bras and plenty of eyeliner. (According to CNBC, it’s all an attempt to further cash in on teen tastes for darker merch, a la the “Twilight” craze.)

And hey, if you never thought you’d see “Hot Topic” and “seductive underthingies” in the same sentence, well, mall Goths need love, too.

Get a sneak peek of the new line — and the so-edgy teaser video– below… would you sport it?

hot topic

hot topic

hot topic

Haven’t shopped at Hot Topic in a while? Here are some other stores we’ve stopped visiting:

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  • Express

    “Everyone in my high school bought flared black pants and satin button-downs there (it was the ’90s), but I haven’t bought anything there since 2001.” – Jessica Misener, HuffPost Style editor (Getty photo)

  • 5-7-9

    “I used to get all of my baby tees there in 1995.” – Shana Ecker, Stylelist Home editor (Getty photo)

  • Benetton

    “Benetton in the 90s! Big sweaters for everyone… Diesel for a regrettable moment in the early 00s, then realized I looked like a European tourist everywhere I went, so that was shelved. And I used to stock up on tanks at American Apparel in 2004-5, and now the store looks like the wardrobe department for A Different World.” – Brie Dyas, Stylelist/Stylelist Home senior editor

    (Getty photo)

  • Limited Too

    “I used to loooove Limited Too, until I realized that not everything is made better with “LTD2″ logos strewn all over it. Also, I grew.” – Ellie Krupnick, HuffPost Style associate editor

    (Courtesy photo)

  • Abercrombie Hollister

    “In high school my friends and I were all about Hollister and Abercrombie. If you didn’t wear it you might as well have crawled in a hole and died. So I was pretty much stocked up on seagull and moose donned polo shirts, plaid shorts and skirts.” – Nicole Guzzardi, Stylelist Home intern

  • French Connection

    “I used to shop at French Connection until I realized that all of the clothes are cut for American Girl Dolls.” – Rebecca Adams, HuffPost Style associate editor

  • Contempo Casuals

    “I loved it then, but I haven’t set foot in a Wet Seal in over a decade.” – Christina Anderson, Stylelist senior fashion editor

  • Gap

    “The Gap!” – Anya Strzemien, Stylelist/HuffPostStyle EIC

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.

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