Hot Topic introduces new lingerie retail concept

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Comtex News Network

Nov 28, 2012 (Datamonitor via COMTEX) –
Hot Topic, Inc., a mall and web-based specialty retailer, has introduced Blackheart, a lingerie store for girls. The new retail concept launched an e-commerce site and will open five stores offering a collection of bras, panties, corsets, hosiery, sleepwear, rock apparel, accessories and beauty products.

According to the company, the Blackheart collection of lingerie and apparel inspires eclectic personal style from the inside out. It all starts with the perfect bra – and Blackheart’s nine well-constructed core styles include the essential Teaser-T-Shirt Bra and Decadent Lace Demi Bra, as well as the Deadly Plunge Bra and Killer Extreme Push-Up Bra.

Blackheart also offers costume and body jewelry as well as Blackheart Beauty products including fragrance, eye pencils and liners, eye shadow, glitter palettes, lipstick, and nail polishes – all available in both dark and vibrant colors.

“Blackheart is for the independent girl, age 18-30, who considers her lingerie a part of her personal fashion statement,” said Lisa Harper, chairman and CEO at Hot Topic, Inc. “She wants to stand out in a crowd and now her Blackheart lingerie can help her do that.”

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