Four Seasons Creates A Spark
October 30, 2012 by admin
Filed under Lingerie Events
Four Seasons Hotels and Resorts has launched an online campaign, The Spark, that aims to emanate enchanting online calm to enthuse intrigue among couples.
The debate includes a Countdown to Romance Facebook app, calm on Four Seasons Magazine, and a Twitter, Instagram, and Pinterest hashtag, #IgnitetheSpark.
“We felt it was a good time of year to remind guest to tumble in adore all over again during Four Seasons,” says Felicia Yukich, manager amicable media selling for Four Seasons. “As we conduct into a dispatch and discord of a holiday season, we’ve combined promotional offers like Ignite a Spark that concede couples to reconnect.”
According to Yukich, Four Seasons has had some-more than 4,000 visits to a app add-on on a formula Facebook page given Countdown to Romance launched in early October.
The Countdown to Romance app lets fans count down to their subsequent regretful getaway, explains Yukich. It asks users for sum about an arriving trip. Questions include: when are we going, where are we going, are we staying during a Four Seasons, who are we travelling with, and what are we formulation to do. Users can name from their Facebook friends when fixing their transport companion. They can also name adult to 15 activities they devise to attend in while away. The app will afterwards send destiny reminders and regretful tips that are tied to a activities selected. Lastly, an picture with a series of days until a regretful getaway is generated on completion.
Yukich says that a picture can be common around Facebook, Twitter, or Pinterest. Couples might also opt to emanate a live countdown from a app that will parasite behind until their getaway. The live countdown is generated with an hide formula that can be placed on a couple’s blog or other website. The app delivers no some-more than one wall sign per day and a limit of 10 wall reminders in total.
The Four Seasons has 137,000 likes on Facebook.
The Spark on Four Seasons Magazine includes additional regretful content, such as information about aphrodisiacs from around a world, representation questions to hint conversations, and quizzes to assistance users learn a ideal finish for their subsequent trip. They can also book getaways from Four Seasons Magazine, as good as from a Countdown to Romance app.
While posting regretful photos on Instagram, guest are speedy to use a hashtag #IgniteTheSpark. Yukich says a formula astounded 14 Instagram users with a $200 Four Seasons present cards as a result.
In further to a categorical Four Seasons Twitter handle, @FourSeasons, that has 52,000 followers, specific Four Seasons properties – from Boston to Bali – are tweeting about a debate with #IgnitetheSpark.
The debate also includes an Ignite a Spark Pinterest board, that provides inspirational destinations and experiences. What’s more, when a integrate books a room by a promotion, Four Seasons properties have review starter cards to palm out.
In further to a weddings-specific beginning progressing this year, Yukich says a Four Seasons is in a midst of another promotion, Around a World on a Private Jet with Rachelle Lucas, who will be drifting around a universe for 22 days and stating in genuine time. At a finish of October, Four Seasons will launch a Four Seasons food blog, Taste. And a hotel and review formula also has ongoing digital efforts for new openings, recently finishing adult an Uncover Toronto Instagram competition for a Grand Opening of a Four Seasons Toronto.
