Does my bum look big in this? I hope so! New M&S shapewear range is …

October 31, 2012 by admin
Filed under Choosing Lingerie

By
Toni Jones

PUBLISHED:

07:43 EST, 31 October 2012

|

UPDATED:

08:38 EST, 31 October 2012

MS faced a huge backlash over its recent lingerie campaign which used models of all shapes and sizes, but the high street experts are answering critics by sticking to what they do best: creating brilliant underwear.

The latest range from the store is the Secret Slimming Bum Lift collection designed to sculpt bottoms and tame tummies to create a more alluring shape.

Consisting of a knicker, slip and tights, the products have been created with a pert profile in mind, and are here just in time for the Christmas party season.

The new Secret Slimming Bum Lift collection from MS aims to sculpt and shape to give women a pert profile

Now for the science bit … Paschal Little, Head of Technology at Marks and Spencer says: ‘Our Secret Slimming™ Bum Lift products use discreet, innovative lingerie construction techniques to lift, shape and contour your bottom, with tummy control for a sleek silhouette under your clothing.’

And Soozie Jenkinson, Head of Lingerie Design at Marks and Spencer says: ‘’Wiggle pencil skirts and bodycon dressing call out for curve-enhancing underpinnings.

‘Whilst we may not all be blessed with a bombshell body or a divine derriere like Kylie and Beyonce, we can certainly enhance our silhouette by choosing great underwear to sculpt and shape the body to wear this seasons silhouette with confidence.’

THE SECRET SLIMMING BUM LIFT COLLECTION: HOW IT WORKS

The knickers and slip are made with a
bottom panel made using light control fabric. An inbuilt sling lifts
and shapes the buttocks to give a pert appearance while the overall look
lifts and shapes without flattening the natural curve.

The remaining part of the slip and
knicker is made with firm control fabric which slims and smoothes the
thighs and flattens the tummy.

In the tights a knitted woven sling
cups the buttocks lifting and shaping them without flattening the
natural curve and Secret Slimming™ technology is used to weave them
fabric to again slim and smooth the thighs and flatten the tummy.

Secret Slimming Bum Lift Knicker £14