Aimer Catches the Latest Fashion Trends

BEIJING, Sept. 24, 2012 — /PRNewswire/ — As we witness the latest fashion shows on the catwalks of New York, London and Milan, the picture of what is in for S/S 2013 begins to become clear. Though every designer draws on his or her own design language and techniques to grab your attention, we are surprised to find two common elements arise frequently in the core of this extravagant fashion party.

(Photo: http://photos.prnewswire.com/prnh/20120924/CN79533)

The lavish use of lace and chiffon

We see these two materials all over the runway. From evening gowns to skirts, from tank tops to shirts, they are everywhere. Some designers add lace as detailed features and others choose to combine these two exquisite fabrics together, but both for the same sole purpose: the ideal illustration of female mystique.

Lace, as well known to all, is used to show the delicate side of femininity and if matched with chiffon, we find this aura only amplifies. In addition, we see some designers put chiffon over the mini skirt. This is definitely a very fresh way of dressing. For those who are uncomfortable in a mini skirt, such style makes a mini more wearable.

Elegance is all the rage

No matter who the designer is or what material is mainly used, you can always sense a touch of elegance on every catwalk in recent fashion weeks, which once again makes us believe elegance never goes out of time! Ralph Lauren, Calvin Klein, Philosophy, Vera Wang, Antonio Berardi, Erdem, just to name a few. These collections once again blow our minds by elevating women’s elegance to a new level. The surprising thing is, most elegant pieces on the runway can also be worn every hour of every day.

Aimer’s finding: surprising overlaps

Aimer, as a leading lingerie brand, never loses sight of what is the hottest in lingerie fashion. So, besides fashion weeks, we also attended several lingerie shows this year to take a sneak peek at next season’s lingerie trends. Surprisingly, we find some interesting overlaps between the latest lingerie trends and the 2013 S/S fashion trends.

First, we saw infinite varieties of lace. Some of them are very costly, worth hundreds of dollars per yard. One brand we saw in New York even used real gold foil lace. Second, elegance prevails. Embroideries are widely adopted to show the elegance and delicacy of the female form. We can see that embroideries are still a key element of any lingerie. Third, a new lingerie dressing style begins to surface. On the catwalks of both fashion weeks and lingerie shows, a combination of mesh, silk, chiffon and leather matched with lingerie ultimately leads us to a new look of lingerie as fashion.

Aimer masterfully translates the latest fashion trends

Within the lingerie industry lace is a lasting theme. The Aimer lace bra is the staple all fine lingerie brands stand upon. So this line has always been one of our primary design focuses. We adopt top Switzerland imported lace with excellent stretchability to provide a comfortable, highly breathable fit. This adds an irresistible elegance to our product. Aimer’s Lace Series not only complements a woman’s natural curves and shape, but also provides the sex appeal no other design can.

Aimer has long ago taken elegance as part of our brand’s DNA. We believe every woman deserves her own style of elegance and fine lingerie can definitely add elegance to a woman’s life. Inspired by this goal, we allocate substantive attention to find the perfect combination of material, color, print and embroidery. With Aimer’s continuing efforts, elegance becomes an achievable experience. 

Aimer is dedicated to delivering the best lingerie with fashion and comfort.

For more information, please visit: http://www.aimeronline.com/

About Aimer Group

Founded in 1993, Aimer Group is a leading brand in the world lingerie market, creating mid to high-end lingerie products dedicated to women aged between 25 and 40. The brand is fast gaining international recognition as a leader in intimate wear for the modern woman.The company focuses on ensuring its creations are “exquisite, elegant and confident”. The group’s creative team designs more than 400 new products every year by using new high quality materials—ensuring each piece’s original and innovative features are highlighted.Combining eastern and western culture and design concepts, the group provides its customers with high quality and unique underwear that enjoys both fashion and function. Aimer Group’s main brands include Aimer, Aimer Men, and Aimer Kids. The full range of products includes lingerie, shape wear, sleepwear, homewear, swimwear, thermal wear, sports wear and accessories.

Contact Information:

Aimer Customer Service Tel: +86-10-8477-6134 Email: customerservice@aimer.com.cn

SOURCE Aimer Group

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