Research and Markets: United States Online Lingerie Market 2015-2019 with …
January 16, 2015 by admin
Filed under Choosing Lingerie
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/qgr9b7/online_lingerie)
has announced the addition of the “Online
Lingerie Market in the US 2015-2019″ report to their offering.
The analysts forecast Online Lingerie market in the US to grow at a CAGR
of 16% over the period 2014-2019
Novelty, evolving fashion landscape and rising need for comfort has
resulted in heightened demand for lingerie across geographies. The
concept of online lingerie stores with offers a wide range of
international and private labels under one platform has only further
improved the growth prospects for the lingerie industry as a whole.
One major trend in this market is the launch of online stores by top
brands such as L Brands (Victoria’s Secret) and Calvin Klein. These
online stores are more alluring and fascinating than the brick and
mortar stores. Every top brand likes to provide an online catalog for
their customers to browse easily and purchase products at their own
convenience.
According to the report, one of the key drivers of the market is
increased smartphone penetration. One of the most important advantages
of using a smartphone is that customers can check and buy goods on the
move.
Further, the report states that one of the challenges in the market is
difficulty in choosing the right product. Customers find it difficult to
buy lingerie from a brick and mortar store because availability of the
correct product can be a challenge. The online purchase of lingerie can
also be difficult, as customers do not have an option to try on the
product before purchasing.
Key Vendors
- Calvin Klein
- L Brands (Victoria’s Secret)
- La Maison Lejaby
- Lise Charmel
- Wolf Lingerie
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Online Lingerie Market in the US: Value Chain
- Types of Lingerie
- Steps to Start Online Lingerie Stores
- Segmentation of Online Lingerie Market in US by Product
- Online Lingerie Market in US: Some Facts
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
- Other Prominent Vendors
For more information visit http://www.researchandmarkets.com/research/qgr9b7/online_lingerie
