Research and Markets: Global Online Lingerie Market 2015-2019 with Calvin …
January 8, 2015 by admin
Filed under Choosing Lingerie
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/ngl2pb/global_online)
has announced the addition of the “Global
Online Lingerie Market 2015-2019″ report to their offering.
The analysts forecast the Global Online Lingerie market to grow at a
CAGR of 18.18% over the period 2014-2019.
The concept of online lingerie stores that offers a wide range of
international and private labels under one platform has only further
improved the growth prospects for the Lingerie industry as a whole.
One of the key trends emerging in the market is the launch of online
stores by many famous brands such as L Brands (Victoria’s Secret) and
Calvin Klein. These online stores are more alluring and fascinating than
the brick and mortar stores.
According to the report, the increased smartphone penetration and
availability of measurement apps, which offer customized searching
experience to consumers is one of the key drivers of the market.
Consumers can check and buy products online as they can access the
internet on the move.
Further, the report states that one of the biggest challenges in the
Global Online Lingerie market is the difficulty in choosing the right
size that fits the customer. Customers find it difficult to buy lingerie
from a brick and mortar store because the availability of the correct
product is a challenge. Online purchases of lingerie can be difficult as
customers do not have an option to try before purchasing.
Key Vendors
- Calvin Klein
- L Brands
- Lejaby
- Lise Charmel
- Rosy
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Value Chain of the Global Online Lingerie Market
- History of Lingerie
- Recommendations to Start an Online Lingerie Store
- Marketing Strategies
- Market Segmentation by Product
- Geographical Segmentation
- Key Leading Countries
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
- Other Prominent Vendors
For more information visit http://www.researchandmarkets.com/research/ngl2pb/global_online
