2015′s New It Girl? Dylan Penn Nabs Ermanno Scervino Campaign
January 7, 2015 by admin
Filed under Choosing Lingerie
Watch out, Cara – Dylan Penn is fast becoming the new model-slash-actress to watch. As well as starring on last month’s L’Officiel Italia cover and appearing in Stuart Weitzman’s video campaign, the 23-year-old has just been revealed as the face of Ermanno Scervino’s spring summer 2015 campaign. Penn poses alongside Argentinean model Mariano Ontañon in the images, shot by photographer Francesco Carrozzini, and looks truly sumptuous.
In celebration, WWD hasconducted an interview with Dylan to discuss her quick-fire ascent in the modeling world. It gives us a closer look at the daughter of Hollywood royalty (her mum is Robin Wright and her dad is Sean Penn, dontcha know) who was once linked to RPattz and is fast becoming our new fascination.
Here’s a recap of what we learned from the chat…
She’s a bit of a shameless tomboy
When Dylan meets WWD, she’s wearing skinny blue jeans and a ‘badass’ leather jacket, accessorised with a sports bag from her self-defense class.
The salary swayed her into becoming a model
“[Modeling] was something I was really trying to stay away from originally, just because I consider myself a really shy person,” she says. “I didn’t think I’d be good at it. But after realising what kind of pay I would get, I decided to swallow that fear and try it out.”
Scervino was drawn to “her contemporary beauty”
The designer cleary has a thing for models from famous families – see previous Scervino faces Theodora Richards and Dree Hemingway – but he encouraged Penn’s efforts to move past her surname and express her individuality. Just check out those bleached eyebrows! “Dylan is a young, beautiful woman, conscious of her background and close to her family but also very independent and determined to succeed in her own professional career,” he told WWD.
She knows her last name plays a part in getting certain jobs
“I’m not oblivious to that fact. But I don’t think I would be hired for things if I was really wrong for the part,” she says. “I also think a lot of it depends on personality, vibe, clicking with that designer, that crew or whatever.”
Her dad found out from someone else about those provocative pictures
In April, Dylan posed in the buff for a shoot in highbrow erotica magazine Treats!. “‘I wish you had given me some kind of warning,’” she recalls dad Sean telling her at the time. Now, she says, “I’ll wait a little while until the next thing like that.”
She leaves her social accounts in the hands of her modeling agency
“I don’t think sharing so much is that appealing,” she says. “Especially for public figures, it’s important to have some kind of mystery.”
She resisted acting for a long time
“I always knew subconsciously that I would try it out because it’s something I grew up around,” she says. “It just felt familiar in a sense but also scary. There is this pressure because of who my parents are.” Her first movie is Condemned in which she plays a 16-year-old runaway alongside Lydia Hearst.
She wants to write a dark comedy about fashion
“I would like to do something on the fashion industry at some point because it’s a whole world in itself,” she said. “It’s so funny and dark in its own way.” Devil Wears Prada, take 2?
See all the SS15 campaigns in the gallery below…
Kate Moss for Matchless
The British motorcycle brand has teamed with Kate Moss for a fourth season. She appears alongside the rather dishy Clement Chabernaud and as well as striking a pose, Mossy also styled the ads together with Ludivine Poiblanc while the images shot by Mert Alas and Marcus Piggott in Ibiza.
Gemma Ward for Prada
She’s back! After walking exclusively for Prada at fashion week, Gemma Ward has officially returned to the land of major campaigns. The 27-year-old Australian model was shot by Steven Meisel.
Dylan Penn for Ermanno Scervino
Watch out, Cara – Dylan Penn is fast becoming the new model-slash-actress to watch. After starring on last month’s L’Officiel Italia cover and appearing in Stuart Weitzman’s video campaign, the 23-year-old has nabbed the Ermanno Scervino campaign, shot by Francesco Carrozzini.
Karmen Pedaru for Michael Kors
Optimistic chic is the theme of the Michael Kors campaign, shot by Mario Testino. “Spring is about rebirth and renewal, so the collection and the campaign convey the upbeat elegance and color that the season brings,” says the designer. Testino captured the sunny, romantic mood with models Karmen Pedaru and Benjamin Eidem posing on a glamorous sailboat.
Sanne Vloet for Ralph Lauren
The brand have a new face – and several new humps – for their latest campaign. Sanne Vloet poses alongside five camels under an Arabian-style tent for the seaside images shot by Bruce Weber.
Quvenzhané Wallis for Armani Junior
Quvenzhané Wallis is the face of Armani Junior for the second time, The 11-year-old actress, who is starring in Annie, jumps in the air in a black and white stripe shift. She is ominated for ‘Best performance by an actress in a motion picture – comedy or musical’ in the upcoming Golden Globe awards.
Naomi Campbell and Jourdan Dunn for Burberry
For Spring Summer 2015 Burberry shot Naomi Campbell and Jourdan Dunn together for the first time. For the ‘old meets new supermodel’ campaign they wear a rainbow of trenches and pose with musicians George Barnett of These New Puritans and George Le Page of Of Empires. As usual with Burbs, it was Mario Testino behind the lens.
Anja Rubik for Marc Jacobs
Just like the catwalk models, Anja Rubik wears no make up and a black choppy fringed bob with her MJ military look. This is just the first look at the campaign, which will also feature Kendall Jenner, Jessica Stam, Joan Smalls, Karlie Kloss, Adriana Lima and Anna Ewers.
Julia Roberts for Givenchy
For SS15 Riccardo Tisci wanted an “honest” campaign to celebrate strong women, using his iconic pieces. The result is a poker-faced Julia Roberts wearing an oversized tuxedo with no makeup. Riccardo Tisci said of the Mert Alas and Marcus Piggott campaign: “I said to her, “Because your smile is so beautiful and everybody knows you for that, I think it should be no smile,” and she was really cool. She said we should go for it.”
Madonna for Versace
Madonna, 56, is the new face of Versace taking over from Lady Gaga. Madonna said of the Mert Alas Marcus Piggott campaign: “It’s always exciting to be dressed head to toe in Versace and experience first-hand Donatella’s vivid imagination and passion that she has created for this collection.”
Balmain
For the SS15 campaign the Balmain army – Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana, and Crista Cober – are eating burgers and playing video games in their matching colourful Balmain. Olivier Rousteing said to Style.com: “You can really feel the army, you can feel the battle. You can feel the power of the girls, and we usually don’t see that in a campaign.”
Karlie Kloss for Jason Wu
Karlie Kloss is leading Jason Wu’s campaign for SS15 for the first time. The campaign was shot by Inez Vinoodh in Grand Central Oyster Bar, where Karlie lounges over the designer in slinky red sequins.
Calvin Harris for Emporio Armani
Pick your jaws up off the floor ladies. Yes that’s Calvin Harris and yes he is beyond hot. Mr Armani said of choosing Calvin, ‘Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.’
Naomi Campbell for Agent Provocateur
Naomi Campbell, 44, is the new face of Agent Provocateur. I would never have thought I’d be doing this at 44. I never ever thought that I would be modeling lingerie in my mid 40s!’ Naomi told us from her New York hotel room, ‘When I was younger and I did lingerie shoots, I never really felt comfortable. I was just awkward and shy about showing my body in that way. It’s taken me to get to this age to feel comfortable in a lingerie shoot – in fact I think this is first time I’ve ever felt truly comfortable with it.’
Nicki Minaj for Roberto Cavalli
We didn’t think we’d find a Spring Summer 2015 campaign any hotter than Calvin Harris for Emporio Armani. Then came Roberto Cavalli who has a new super-face… Ms Nicki Minaj. Roberto Cavalli said of his new face: “I chose Nicki Minaj because she embodies the exuberant and modern femininity of the Cavalli woman. In recent years we have become accustomed to women castigated in clothes that hide their body shapes.”
Taylor Morris
Taylor Morris Eyewear’s SS15 campaign is super glossy, with Millie Rose Loggie and Harry Rowley shot by Eddie Wrey.
Dolce Gabbana
The Dolce SS15 campaign is focused on the Spanish influence on Sicilian traditions. Models Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla star in the campaign alongside professional toreador Josè Maria Manzanares. The images were photographed by Domenico Dolce.
Dolce Gabbana
The Dolce SS15 campaign is focused on the Spanish influence on Sicilian traditions. Models Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla star in the campaign alongside professional toreador Josè Maria Manzanares. The images were photographed by Domenico Dolce.
Dolce Gabbana
The Dolce SS15 campaign is focused on the Spanish influence on Sicilian traditions. Models Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla star in the campaign alongside professional toreador Josè Maria Manzanares. The images were photographed by Domenico Dolce.
Daria Werbowy for Salvatore Ferragamo
Shot by Mert Alas and Marcus Piggot in Los Angeles, Ferragamo’s campaign is all about modern glamour. Daria Werbowy represents the brand’s effortless style while those wedge and platform sandals are revived from the Ferragamo archives.
Daria Werbowy for Salvatore Ferragamo
Shot by Mert Alas and Marcus Piggot in Los Angeles, Ferragamo’s campaign is all about modern glamour. Daria Werbowy represents the brand’s effortless style while those wedge and platform sandals are revived from the Ferragamo archives.
Kim and Kanye for Balmain
As well as Balmain’s supermodel-studded campaign, Creative Director Olivier Rousteing has treated us to two very special guests for his menswear campaign: Kim Kardashian and Kanye West. The designer is close friends with the couple and has opened up about the campaign, shot by Mario Sorrenti. “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”
Kim and Kanye for Balmain
As well as Balmain’s supermodel-studded campaign, Creative Director Olivier Rousteing has treated us to two very special guests for his menswear campaign: Kim Kardashian and Kanye West. The designer is close friends with the couple and has opened up about the campaign, shot by Mario Sorrenti. “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”
Mia Goth, Imogen Poots, Marine Vacth for Miu Miu
Steven Meisel shot the trio in New York.
Mia Goth, Imogen Poots, Marine Vacth for Miu Miu
Steven Meisel shot the trio in New York.
Mia Goth, Imogen Poots, Marine Vacth for Miu Miu
Steven Meisel shot the trio in New York.
Cara Delevingne for Topshop
Cara is back for another season at Topshop, in a series of 15 images shot by photographer Alasdair McLellan and styled by TOPSHOP Creative Director Kate Phelan. Cara being Cara it all gets a little kooky – in the video tutorial she plays a triangle which she wears as an earring.
Cara Delevingne for Topshop
Cara is back for another season at Topshop, in a series of 15 images shot by photographer Alasdair McLellan and styled by TOPSHOP Creative Director Kate Phelan. Cara being Cara it all gets a little kooky – in the video tutorial she plays a triangle which she wears as an earring.
