Lingerie Fashion Week Fall 2014 Ones to Watch Special Exhibition: Negative …
February 24, 2014 by admin
Filed under Latest Lingerie News
The global tour known as Fashion Month left New York for the European markets a few weeks ago, but there’s still an abundance of new styles for fashion editors to review stateside. While the Fall/Winter 2014 Ready-To-Wear shows took place on the catwalks in Milan, New York enjoyed a cheekier array of American collections this weekend.
The city hosted its third season of Lingerie Fashion Week from Feb. 20-22, featuring a mix of presentations and runway shows. The event was created to give intimates apparel brands a platform to promote their latest designs to the fashion community.
We spoke to the designer and co-founder of Negative Underwear, Marissa Vosper, about this season’s shows. She expressed enthusiasm about how the event elevates the exposure of undergarment collections.
“Lingerie Fashion Week has brought lingerie more into the spotlight, similar to how ready-to-wear has become popularized. Now there’s room in the market and interest for people to celebrate what’s worn underneath.”
Vosper debuted pieces from Negative’s first collection at Lingerie Fashion Week with her business partner and co-designer, Lauren Schwab. The pair was delighted to take part in the event, especially as newcomers to the intimates market.
“I appreciate that Lingerie Fashion Week features major brands and emerging talent. It’s good to see a mix of both,” Vosper said.
Negative was among five other up-and-coming intimates brands at the Ones to Watch special exhibition presented by The Lingerie Journal at Canoe Studios on Friday night. The other labels included Iris, Lola Haze, Neveah, Arsenic Vieilles Dentelles, and Black Bird Underpinnings.
Each brand shared a distinct point of view for Fall 2014. From chic, minimalist bras and panties for everyday wear to lacy boudoir sets with matching garter belts, these six lingerie brands showed their most alluring pieces to fashion insiders and underwear enthusiasts alike. With such beautiful designs available in an array of rich fabrics and bold color palettes, it’s a pity that we won’t see them worn on the streets of New York (that we know of, anyway).
