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Steve Harvey Show saves plus-sized lingerie shop

December 3, 2012 by  
Filed under Latest Lingerie News

Enter comedian Steve Harvey of the nationally syndicated “Steve Harvey Morning Show” on WDAS-FM, 105.3.

Harvey on Thursday read aloud a desperate letter from Valerie begging for his help in saving the business. Harvey and his co-hosts chatted with Valerie on air about her store and praised her extensive collection of seductive baby-doll nightgowns, custom-made corsets, sheer body stockings and other sexy nightwear.

They joked about how Lovely’s Lingerie also sells shoes that go up to size 14, since many heavy women have a larger size foot, according to Valerie. Within minutes, listeners had overloaded the website. Because I was listening on my way to work, I didn’t try to log on until I was in the office. It took several tries before LovelysLingerie.net was able to load on my computer.

“They just crashed the website,” Valerie told me. “I just got off the phone with Yahoo. It’s working now. It’s just a lot of traffic.”

Valerie is a plus-size woman herself. She’s ranged from a size 16 to a 28. The average American woman is size 14, and she’d long dreamed of opening her own lingerie store catering to women with her kind of fit challenges.

Although she’d worked as a manager at the Red Lobster in Cherry Hill for years, Lovely’s Lingerie in the Pennsport Mall, at Moyamensing Avenue and Moore Street, was her first attempt at running her own brick-and-mortar store. Her husband, a former manager at the Free Library of Philadelphia, retired recently so he could help out.

“It’s been a struggle ever since. We made some mistakes,” Valerie said. “We didn’t want to lose our business.”

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