Celestial Tiger secures exclusive rights to Lingerie Football League
November 29, 2012 by admin
Filed under Latest Lingerie News
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Celestial Tiger Entertainment (CTE), the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, and Lingerie Football League, LLC (LFL) jointly announced the signing of a first and exclusive licensing deal for CTE’s action channel KIX to bring the Lingerie Football League (LFL) to audiences in Asia.
Since its premiere in 2009, the LFL has been touted as the ‘fastest growing sports league in the United States’ by NBC Sports and has drawn record television ratings for its U.S. broadcaster.
“We are excited to partner with the Lingerie Football League to bring America’s fastest growing sports league to Asia. The LFL is not about models attempting to play football. The LFL presents tough, sexy, and talented female athletes playing full-contact, American football. At KIX, we promise our viewers the hottest action from around the world, and action doesn’t get any hotter than this.” said Betty Tsui, Vice President, Programme – KIX and Thrill, Celestial Tiger Entertainment.
“This partnership with Celestial Tiger Entertainment is yet another step towards building a global sport. We thank Celestial Tiger for being the pioneers that introduced LFL Football to Asia.” said, Mitchell Mortaza, Founder Chairman, LFL Global.
The athletes in their uniform tops and bottoms as well as custom helmet and shoulder pads, have played to sold-out crowds across the US. The (12) twelve US franchises include teams such as the 3-time champion Los Angeles Temptation, Las Vegas Sin and Atlanta Steam all of whom have built an incredible international fan base. The enormous international audience of LFL Football led to the formation and launch of LFL Canada in 2012 followed by the premiere of LFL Australia in 2013 and LFL Europa in 2015. The LFL is also the first-ever women’s sport to have attracted its own video game set to be released in 2015.
KIX promises viewers non-stop, heart-pumping action entertainment anchored by four programming “pillars”: combat sports, action series, action reality and action movies. The LFL will be a key program for its combat sports pillar and will air first and exclusively on KIX in the first quarter of 2013 across the pan-Asian region.
The TV rights deal was brokered by LFL’s exclusive agent in Asia, Total Sports Asia.
