Zivame attracts international lingerie brands

Zivame, one of India’s first lingerie online store, is all set to

add more brands to its kitty. At present, the e-platform features over 1,000 lingerie styles to choose from: bridal lingerie, plus size lingerie, everyday wear, shapewear, lounge wear, nightwear and swimwear for women. The collection is curated and hand-picked from top national and international brands like Hanes, WonderBra, Triumph, Ultimo, Lovable, Plié, Jockey, Amanté, Penny, Bw!tch, Enamor, Hollywood Fashion Secrets and many others.

After recently adding a resort line from Penny, the company now plans to bring a lot of international brands on board apart from increasing representation of existing categories such as swimwear, active wear, plus size and so on. The website is known to replicate the offline shopping experience for lingerie by offering detailed product pages with in-depth descriptions and images, allowing users to understand the look and feel of a piece of lingerie. With the use of detailed illustrations and images, customers are provided with all the necessary details to make a purchase decision.

Bangalore-based Zivame started operations in August 2011 and within six months, it witnessed an overwhelming response from customers by registering a 120 per cent month-on-month growth. Visitors grew from a mere 6,000 in August to over 2.5 lakh in February this year.

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