How to promote your small business on Facebook: 3 important tips
September 1, 2011 by admin
Filed under Choosing Lingerie
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Social networking sites like Facebook have emerged as a boon to the small businessmen looking to promote themselves in an economic way. A number of benefits that Facebook promotion includes are free page creation, instant connection with millions of users and wide coverage of potentially untapped market.
But some knowledge is needed to smartly promote one’s products and services on Facebook. In order to maximise revenue and make effective publicity, following tips must be followed:
a. Entertaining content: Facebook is a site where people come to entertain themselves, socialise with friends and acquaintances all over the world, play games and use fun-filled applications. Since, people are not using the site to look for business products, interesting, innovative and entertaining content is needed to draw their attention. It is important to shed the conventional mode of promotion and opt for funny yet relevant themes, pics and unique posts.
b. Staying genuine and friendly: A business that can develop an amicable relationship with the Facebook users has a greater chance of successfully promoting its products. It is vital that the small businessmen develop a friendly relationship with the users (without giving up professionalism completely). At the same time, they must stick to the basic principle of utmost good faith, sincerity and genuineness. Trying to hoodwink the prospective client by providing misleading information will spell doom to the business in the long run.
c. Stay away from over-selling: Facebook is not a tool of aggressive promotion since the users, as said earlier, are not looking for business products in this website. Hence, the business needs to present itself as a friend that promises help and use in the future. Facebook is to be used to spread awareness about the brand and befriending with the masses and it shouldn’t be used for in-your-throat marketing.
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Social networking sites like Facebook have emerged as a boon to the small businessmen looking to promote themselves in an economic way. A number of benefits that Facebook promotion includes are free page creation, instant connection with millions of users and wide coverage of potentially untapped market.
But some knowledge is needed to smartly promote one’s products and services on Facebook. In order to maximise revenue and make effective publicity, following tips must be followed:
a. Entertaining content: Facebook is a site where people come to entertain themselves, socialise with friends and acquaintances all over the world, play games and use fun-filled applications. Since, people are not using the site to look for business products, interesting, innovative and entertaining content is needed to draw their attention. It is important to shed the conventional mode of promotion and opt for funny yet relevant themes, pics and unique posts.
b. Staying genuine and friendly: A business that can develop an amicable relationship with the Facebook users has a greater chance of successfully promoting its products. It is vital that the small businessmen develop a friendly relationship with the users (without giving up professionalism completely). At the same time, they must stick to the basic principle of utmost good faith, sincerity and genuineness. Trying to hoodwink the prospective client by providing misleading information will spell doom to the business in the long run.
c. Stay away from over-selling: Facebook is not a tool of aggressive promotion since the users, as said earlier, are not looking for business products in this website. Hence, the business needs to present itself as a friend that promises help and use in the future. Facebook is to be used to spread awareness about the brand and befriending with the masses and it shouldn’t be used for in-your-throat marketing.
